Nespresso's latest integrated brand campaign invites Australians to discover the stories of the farmers who grow its coffees, replacing George Clooney as the face of its campaign.
The company's new “The Choices We Make” campaign kicked off last week and features three farmers: Humberto, Esteban and Luis from Colombia, in favour of the “premium exclusivity symbolised by George Clooney”.
The ads, which are still narrated by Clooney, come as consumers increasingly seek out ethical brands in the coffee and chocolate industries.
“Sustainability has always been at the heart of what we do at Nespresso,” Loïc Réthoré, general manager Nespresso Australia and Oceania says.
“From sourcing to production, all the way to recycling, the choices we make to prioritise sustainability ensure that every cup of coffee we deliver is of the highest quality while creating a positive impact for society and the environment.”
