Elements of the federal government's long-awaited National Food Plan have been revealed ahead of its expected launch this weekend.
A new Food and Beverage Supplier Advocate will be appointed to work with small and medium sized Australian firms to help them grow by winning business in new markets, according to agriculture minister, Joe Ludwig.
The new advocate will work with small and medium sized Australian firms to help improve their competitiveness and harness new business opportunities both domestically and abroad.
Senator Ludwig said the Food and Beverage Supplier Advocate’s position supported the goals of the soon to be released National Food Plan.
“There are great opportunities ahead in this Asian century but we cannot expect they’ll just land in our laps – we need to work to grow our export markets and help connect our food industry with markets at home and overseas,” he said.
The long anticipated National Food Plan, which according to ABC Rural is to be launched this weekend, covers the government's food production, processing and accessibility policies.
“The first National Food Plan is a roadmap that will set the direction of the future of food by governments, businesses and individuals all working together,” said the minister.
“The Food and Beverage Supplier Advocate will be essential in helping our suppliers expand into new markets.”
The Minister for Climate Change, Industry and Innovation, Greg Combet, said the advocate would be an experienced industry leader who will work closely with business to lead practical initiatives and encourage enterprises to collaborate.
He said that though Australian food and beverage companies are known for their high quality, sustainable products, many smaller businesses find it difficult to get a foot in the door with larger retailers and export markets.
“The Food and Beverage Supplier Advocate will work with them to connect the right products with the right markets,” he said.
Details of the National Food Plan are released ahead of its launch.
