Bega Group is set to take on the sales, marketing, and distribution of Naked Life Group’s lifestyle beverages, making the range of sugar free sodas, iced teas, and nootropics more widely available.
Bega Dairy and Drinks executive GM Darryn Wallace said it was part of the company’s strategy to broaden its beverage portfolio.
have joined forces with Bega Group.
“With Naked Life Group’s great tasting lifestyle beverage range and their ability to continually innovate to meet evolving consumer needs, we will now be able to offer our customers a larger, more versatile drinks offering from milk beverages, to juice and now lifestyle drinks,” Wallace said.
Naked Life was founded by David Andrew in 2016, with a range of sugar free soft drinks. The drinks are mad with a blend of stevia, erythritol, and monkfruit extract.
Naked Life's portfolio of non-alcoholic cocktails, which Andrew launched in 2021, is not included in the agreement.
As well as the Sugar Free Soda SKUs, Naked Life’s Lifestyle Beverage stable includes Sparkling Nootropics, Sugar Free Iced Teas, and 50% Less Sugar Betta Boba Milk Bubble Teas.
Andrew said the partnership was key to its goal of getting more low or no sugar drinks to Australians.
“As a startup Australian business, the opportunity to work with the Bega Group, one of Australia’s most trusted food and beverage businesses is extremely exciting,” Andrew said.
Naked Life’s lifestyle beverage range comes in 100 per cent recyclable 250ml-350ml cans and is available from selected retailers across Australia.
The Naked Life Non-Alcoholic Spirits portfolio - not included in the partnership - includes a Negroni Spritz, Yuzu Sake, Canadian Rye Spirit Dry & Lime, Mojito, and Espresso Martini. Its revenue grew from $400,000 to $13 million in three years, riding the wave of post-lockdown sobriety.
In May, Andrew launched an equity raise through Birchal to help accelerate grocery channel growth for the non-alcoholic range, where it was already outselling its nearest competitor by three times, raising $3 million.
Separate to Naked Life beverages, Andrew has also developed The No Nasties Project brand, which includes cereal, cookies, spreads, and the SugarFreezies icy poles.
