• Mondelēz International opened its new regional snacking hub on 28 May. From left to right: Deepak Iyer, EVP & president, AMEA, Mondelēz  International, Mr Chan Ih-Ming, EVP, Economic Development Board Singapore, Chargé d'affaires Casey Mace, Deputy Chief of Mission, US Embassy Singapore and Marco Michielsen, R&D BU Lead SEA & VP Biscuits and Baked Snacks AMEA Mondelēz International AMEA, Singapore Technical Center
    Mondelēz International opened its new regional snacking hub on 28 May. From left to right: Deepak Iyer, EVP & president, AMEA, Mondelēz International, Mr Chan Ih-Ming, EVP, Economic Development Board Singapore, Chargé d'affaires Casey Mace, Deputy Chief of Mission, US Embassy Singapore and Marco Michielsen, R&D BU Lead SEA & VP Biscuits and Baked Snacks AMEA Mondelēz International AMEA, Singapore Technical Center
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Mondelēz International has commissioned its $7.5 million Regional Biscuit and Baked Snacks Lab and Innovation Kitchen in Singapore. The company’s executive VP and president AMEA, Deepak Iyer, said the lab would be a regional creative development hub and centre of excellence.

The lab builds on Mondelēz’s existing Singapore Technical Centre, established in 2006, followed by an expansion in 2018 to focus on innovation and product development in the gum and candy category.

Singapore is the headquarters for the company’s Asia Pacific, Middle East and Africa business.

Iyer said the company was committed to “pushing the boundaries of food innovation and product development”.

“The establishment of the Biscuit and Baked Snacks Lab and Innovation Kitchen marks a significant step in MDLZ's commitment to mindful snacking, including developing products that encourage portion balance and mindful indulgence whilst exploring flavour innovation and different product formats.

“Through collaborative efforts, we aim to create a dynamic space where creative ideas can flourish and contribute to the development of new innovative products for our consumers,” he said.

The technical centre houses expertise and technical capabilities in product development, packaging, process technology development, consumer science, analytical science, ingredient research, and scientific and regulatory affairs.

The company said the new lab will build on these skillsets, upskill existing talent and develop employee capabilities to drive deeper consumer-driven innovation and advance operational effectiveness.

The lab was officially opened by Singapore Economic Development Board executive VP, Chan Ih-Ming. He said, “The expansion will capitalise on opportunities presented by the rising Asian middle class, and a growing appetite for premium and responsible snacking experiences.

“Singapore, which is at the heart of Southeast Asia and boasts a vibrant food ecosystem, presents an ideal location for such endeavours. We are proud to stand alongside Mondelēz International as they embark on this new and exciting journey to delight consumers with every bite!”

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