Meat & Livestock Australia (MLA) has opened applications for its next round of the ambassadors for its Red Meat Industry program. Participants receive training in community engagement, media and social media communications, and building consumer trust. 

MLA general manager of communications Lucy Broad said 25 people in the first two online workshops refined their skills as industry ambassadors. The project is designed for producers and support role workers in the red meat supply chain. 

“We have had people from across Australia and the supply chain take part, including producers, chefs, stock agents, butchers and traders, among many other professions. 

“The participants have taken part in shared values training, media training and social media training, which has given them the skills to be an effective voice for the red meat industry. 

“We strongly encourage anyone working in the red meat industry who wants to boost their skills in communication, building trust and engagement to apply for this program,” Broad said. 

Workshops will be based on where the successful applicants are located and will be face-to-face unless Covid restrictions prevent it. 

The 2022 ambassador workshop dates are as follows. 

February 8-9th: including a follow-up hour on February 10th. 

March 8-9th: including a follow-up hour on March 10th. 

March 22-23rd: including a follow-up hour on March 24th. 

April 6-7th: including a follow-up hour on April 8th. 

May 25-26th: including a follow-up hour on May 27th.

For more information and to apply, visit the website.

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