Meat & Livestock Australia (MLA) has announced Michael Crowley as its next managing director, starting in the role on 27 May. Crowley is currently CEO of Herefords Australia.
MLA chair Alan Beckett said Crowley brought extensive industry experience, both domestic and international, to the role.
In the past, Crowley held a range of senior roles at the MLA over a 14-year period, including Meat Standards Australia manager, regional manager for Europe and Russia, and GM for Research, Development, and Adoption.
“The MLA board is thrilled to announce Michael as managing director,” Beckett said. “His knowledge of the industry and of MLA’s functions will see him well-placed to ensure MLA continues to deliver high impact services and outcomes for industry.
“MLA is about to begin consultation and development of a new five-year strategic plan and we look forward to Michael leading that process.”
Crowley said he was excited by the opportunity and privilege to lead the MLA.
“The Australian red meat and livestock industry is an exciting and dynamic industry,” Crowley said. “MLA has a key role in driving that further through R&D, innovation, marketing, and much more.
“I look forward to working with the MLA team, its board, levy-payers, peak councils, government and all of our partners to deliver high impact outcomes for the industry.”
