Maxwell Wines says its acquisition of the McLaren Vale wine producer, Fox Creek Wines, is aimed at safeguarding the legacy of the region’s wine heritage. The winery says it will preserve the brand’s integrity while breathing life into its operations.
The Fox Creek Cellar Door site will close and be subject to a separate sale.
Maxwell Wines general manager, Jeremy Maxwell, said the decision was “as much about community as it is about business” and a natural progression of its long-standing commitment to the region.
The industry is weathering multiple challenges, from shifting consumer behaviours to export market volatility and rising production costs.
“This isn’t just about expanding our portfolio – it’s about preserving the future of McLaren Vale. We’ve always believed that the strength of this region lies in its people, its land, and its legacy.
Fox Creek Wines is a brand with deep roots here, and we’re proud to help ensure it remains in
McLaren Vale hands. Our intention is to honour the history of the brand and continue to make their signature wines true-to-style,” Maxwell said.
Once a Langton’s Classified winery and named among the Langton’s Top 100, Fox Creek Wines holds an important place in the history of South Australian winemaking.
“Maxwell is taking a long-term view to the rebuild – the focus will be on thoughtful innovation and respectful evolution. As the brand enters a new chapter, we are committed to preserving the essence of what made Fox Creek exceptional while investing in renewed energy, elevated winemaking, and a clear strategic vision for its future,” he said.
KPMG Turnaround & Restructuring partner, Tim Mableson, oversaw the sale.
Established in 1984, Fox Creek Wines was recognised for its outstanding quality and deep connection to its loyal community. Its valued wine club, the Circle Club is the foundation of the brand’s success, something Maxwell Wines is committed to preserving.
“Maxwell is proud to embrace its role as a custodian of the brand. At its core, this acquisition is about keeping McLaren Vale wines in local hands, supporting the regional community, growers, and preserving the stories that define South Australian wine. It reinforces our long-term commitment to the strength, identity, and sustainability of the state’s winemaking future,” Maxwell said.
