Marley Spoon has significantly boosted its meal choices to 20 as it seeks to win over consumers in the competitive meal-kit delivery space.
With the meal delivery market fast maturing, Marley Spoon says its updated menu is now the largest weekly meal offering of any national meal-kit provider.
"Our main goal remains to delight our customers and provide them with a better alternative to the supermarket when it comes to weeknight cooking," Marley Spoon CEO Fabian Siegel says.
"We regard providing more choice as an important step towards this goal. We are excited to be the leader in choice and flexibility within the meal kit category in Australia."
The successful launch of 20 menu choices in Germany led Marley Spoon to accelerate its global roll-out, and the company's local culinary team developed the new meal plans using customer data.
The meal-kit industry is one of the fastest growing sectors of food industry sales and to meet the market, earlier this year Marley Spoon launched its second brand, Dinnerly, a more budget-focused offering with meals starting at $5.95 per person.
“Marley Spoon is not a retailer: it’s a service. As our customer base grows we’ll continue to grow alongside it and offer more solutions to home cooking for our customers at an affordable price. We now have the largest weekly offering of meal-kits in Australia," Siegel says.
