New Zealand Infant formula brand, LittleOak, is boosting its retail presence through a new partnership with Independent Pharmacies Australia (IPA) that will see its range available in IPA’s banner group, Chemist Discount Centre (CDC).
LittleOak founder, Elke Pascoe, said the brand is the fastest growing goat formula in Australia’s pharmacy channel, which will now include 39 CDCs across the country.
“I founded LittleOak with a mission to provide parents and caregivers with the products I wished I had access to when I was raising my children. We are the first formula in the world to be certified 100 percent palm oil free,” Pascoe said.
“As a locally run brand, we are passionate about supporting independent pharmacies and the essential, trusted care they bring to their local communities. I’m a mum of three, including a 10-month-old, so I know firsthand how valuable it is to pop down to my local pharmacy, ask questions and receive expert health advice.
“This new partnership with IPA not only expands our retail footprint, but more importantly, allows us to better support our mums and dads, making a meaningful difference in the health and wellbeing of their children.”
