Lion has opened a Little Creatures craft brewery in Hong Kong, its first overseas outlet, offering Australian craft beer and cuisine.
The Hong Kong microbrewery and shop supplies fresh, craft beer and is located Kennedy Town.
Little Creatures is a hand-crafted beers brewery that opened in 2000 in Fremantle, Western Australia, and was bought by Lion in 2012.
"This is an excellent time to increase our investment and focus overseas. Australasian provenance is key. Consumers in Asia are looking for quality products with genuine credentials and we offer a portfolio of high-quality products with great heritage and authenticity," said the managing director of Lion Global Markets, Matt Tapper.
"The Australian dollar has structurally declined. Free trade agreements with major Asian economies provide Australian companies better access to these markets, while an Asian middle class is emerging with an appetite to try new things."
Craft beer is popular in Hong Kong and many foreign and local players have already set up a presence there to cater to the growing demand among locals and visitors.
