Drinks and hospitality business, Endeavour Group, has celebrated its supplier community at the 2025 Supplier of the Year Awards, spotlighting partners who helped steer the drinks and hospitality sector through a fast-changing year.
With Dan Murphy’s, BWS, and ALH Hotels serving millions of customers every week, Endeavour Group stated its success is built on supplier partnerships that bring great products and experiences to life. The 2025 Supplier Awards celebrated finalists and winners across 14 categories.
This year’s awards centred on three key themes shaping the future of the industry;
innovation with impact – delivering meaningful new products and experiences that excite customers
occasion creation – unlocking new moments of discovery across retail and on-premise
executional excellence – ensuring the fundamentals of value, availability and brilliant service remain non-negotiable.
Endeavour Group director of merchandise & buying, Tim Carroll, said the award winners embodied the qualities driving momentum across the sector.
“Our suppliers are the backbone of our industry. Without their passion and commitment, we couldn’t deliver the value, range and experiences our customers expect,” said Carroll.
“The winners this year reflect what’s working in our industry right now: bold innovation, creating new occasions, and flawless execution. They are proof that when we focus together on these three things, the whole industry moves forward.”
Supply Chain of the Year and Account Team of the Year was awarded to Lion, who also recently received Supply Chain Partner of the Year, Beer Supplier of the Year, and E-commerce Partner of the Year at the Coles Liquor Supplier Forum.
Endeavour Group CEO, Kate Beattie, said the program was about pausing to celebrate the people and partnerships that make the industry thrive.
“Our suppliers are at the heart of how we show up for customers in our stores, in our hotels and online. The calibre of this year’s finalists and winners shows just how much passion, creativity and resilience exists across the sector, and we’re incredibly proud to recognise that,” said Beattie.
The full list of winners for the 2025 Supplier of the Year Awards includes;
- Supply Chain of the Year – Lion
- Sustainability Award – Beachtree Distilling Co.
- Collaboration Award – Mountain Culture Beer Co. “Have Your May’tes Back” campaign
- Product Innovation Award – Lion Ultra Zero Carb range
- Best Brand Activation Award – Pernod Ricard St Hugo: Dan in Dan’s
- Digital Partner of the Year – Asahi Beverages Big Footy Score
- MixIn Campaign of the Year – Campari Summer of Aperol
- Account Team of the Year – Lion
- Exclusive Product of the Year – Asahi Beverages Hard Rated Lemon & Mango
- Local Supplier of the Year – Margaret River Beer Co.
- Trend Leader of the Year – Diageo Smirnoff Crush
- Small Supplier of the Year – Leogate Estate Wines
- Large Supplier of the Year – Lion
- On-Premise Supplier of the Year – Asahi Beverages
