Three weeks ahead of its launch to consumers, Lion has unveiled the new Tap King draught beer delivery device that it jointly developed with Visy.
The Tap King dispenser works together with 3.2L black recyclable PET bottles that are designed to fit into most fridges.
Tap King is Lion’s first major product innovation outside its current range of beer and wine brands, and according to Lion, was the result of two years of research and development.
Lion said it had to lift the roof off its Tooheys brewery in Lidcombe in order to install the processing and packaging lines needed to create the new flash pasteurised draught beer products.
Six Lion beers, XXXX GOLD, Hahn SuperDry, James Squire Golden Ale, James Boag’s Premium, Tooheys New and Tooheys Extra Dry, will initially be packaged for use in Tap King.
The dispenser unit will be available in three weeks at major liquor retailers nationally with a price tag of $32.99. The bottle twin pack will RRP at between $33.00 and $48.00 depending on the product.
The system delivers around 10 drinks of fresh draught beer straight from the fridge and each bottle lasts for up to 21 days after opening.
