Lion is continuing to bulk up its craft beer portfolio, with the acquisition of Emerson’s, one of New Zealand’s most successful craft brewers.
Based in Dunedin, Emerson’s brewhouse has the capacity to brew a million litres of beer per annum. With two kettles of 1200 litres and 5000 litres, it has the flexibility of being able to brew small batches and also to take advantage of the ‘economy of scale’ associated with a larger plant.
Emerson’s will remain as a stand-alone business unit within Lion and will continue to produce its Emerson’s-branded beers. Founder and owner Richard Emerson, general manager Bob King and brewing manager Chris O’Leary will retain the day-to-day running of the Emerson’s operations and all other roles within the business will remain unchanged.
Richard Emerson said it would be business as usual for Emerson’s and the “taste, integrity to style, quality and consistency of our beers” will remain the same.
“Lion’s ownership allows us to continue doing what we do well – experimenting and brewing great beer,” he said. “[But] we will now have the backing to help us to realise our growth aspirations.
“This is a very exciting opportunity for Emerson’s and the team and we remain committed to Dunedin and maintaining the brand’s distinctive character and authenticity.”
Rory Glass, managing director of Lion NZ, added that Emerson’s complements Lion’s existing beer portfolio well and will allow Lion to offer its customers an enhanced proposition with a leading portfolio of brands across the specialty, boutique and popular craft market.
