Kraft Heinz has said it will end its use of controversial fishing practices to source tuna for its Greenseas brand following consumer pressure.
Kraft Heinz has ended its arrangement with suppliers that used Fish Aggregating Devices (FADs) after Greenpeace’s 2017 Canned Tuna Guide found it was the "worst performing" of all the major brands on the Australian market.
Greenpeace welcomed the decision, stating that the devices are "indiscriminate killers of sea life long abandoned by all the other major brands".
Seven years ago, Greenpeace and its supporters launched a campaign to clean up the Australian canned tuna market. Now every major brand has reformed its practices in line with the campaigner's demands.
Following the release of the Greenpeace 2017 Canned Tuna Guide, a public backlash saw more than 18,000 people email Woolworths urging them to drop the Greenseas brand from their shelves.
The supermarket giant then scheduled an emergency meeting with Kraft Heinz to request immediate action on these concerns.
