Victorian cookie and snacks manufacturer Kez's Kitchen is releasing its first ever dairy product - ice cream with gluten-free cookie inclusions - into Woolworths in July.
The company's new Gluten Free Melting Moment Ice Cream blends its Gluten Free Melting Moment cookies - which are well-known in gluten free circles - with ice cream, a first in the category for those on gluten free diets.
The product will also be the first ice cream to find its way into the Woolies gluten free freezer section, according to Kez's Kitchen managing director Michael Carp.
Until now, Carp says, cookies and cream-style ice cream has been off the menu for gluten free consumers.
“We really wanted to focus on the gluten free market, to give them what others enjoy - the sensation of whole biscuits in ice cream."
Carp says the company has been working on the development of the Gluten Free Melting Moment Ice Cream product for about six years.
He says the plan is to cross-promote the product through the company's strong base of gluten-free cookie consumers.
