Kellogg Australia is donating six million serves of cereal and a $100,000 to help Foodbank expand the reach of its nationwide Foodbank School Breakfast Program.
The donation is in recognition of early findings from Foodbank’s Social Return on Investment Report which uncovered the true cost of missing breakfast.
Foodbank found that one in every seven children miss breakfast each day, and every kilogram of food provided to a child via a school breakfast program in Australia was equivalent to $110 of social value in terms of improved physical health and school performance.
Foodbank’s School Breakfast Program reaches more than 20,000 students annually and, according to the modelling set out in Foodbank’s report, generates $84.5 million in social value in the form of better performance at school, as well as improved physical health.
“Without partners like Kellogg’s Australia, we wouldn’t be able to provide the 2,500 welfare agencies with staple food items such as cereal,” Jason Hincks, Foodbank CEO said.
“The food industry’s surplus simply isn’t filling demand; while we receive significant volumes from companies with excess stock, this isn’t enough. We rely on corporate partnerships and donations such as this one.”
