• Be Natural Lunchbox Bars
    Be Natural Lunchbox Bars
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Kelloggs has extended its successful Be Natural range, with a range of wholegrain snack bars for children.

Be Natural Wholegrain Lunchbox Bars are free from artificial colours, flavours and preservatives and are made from five whole grains, puffed rice and natural fruit.

They come in two flavours, Amazing Apple and Bouncing Berry, and feature a back-of-pack activity for kids, teaching them how to plant their own seedlings or watch alfalfa sprouts grow simply with cotton wool and water.

The product launch coincides with the Be Natural and Landcare Australia Community Garden Grants scheme, which provide twenty community and volunteer groups around the country with grants of up to $2,500, totalling $50,000 in funding. Be Natural sponsored the Young Landcare Leader award category.

Kelloggs Be Natural Wholegrain Lunchbox Bars are available in supermarkets nationally at RRP $3.99 for six bars.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.