Close×

Craveable Brands, operating Red Rooster, Oporto and Chicken Treat stores across Australia and Asia, has been sold to PAG Asia Capital. It is the Hong Kong based private equity buyout arm of investment firm PAG. 

It acquired the company from Archer Capital and minority shareholders. In a joint statement, Archer Capital managing partner Peter Gold says: “Since our investment in 2011 we have been successful in building this business to approximately $800m of network sales annually… We look forward to seeing the business expand and prosper under PAG’s ownership.”

PAG chair and CEO Weijian Shan says the company will be a “terrific asset” in the quick service retail market. “We see great opportunities for Craveable and look forward to working with management on the next stage of portfolio innovation. PAG has a long track record of successful partnerships with established brands and franchisee networks, notably in our work with The Cheesecake Shop, and we look forward to supporting Craveable’s high quality and dedicated franchisees as they grow their business,” Shan says. 

Craveable has more than 580 quick service restaurants across Australia, New Zealand, Singapore and Sri Lanka with plans to open in Vietnam and the Middle East. 

Current management will stay in place. CEO Brett Houldin says the company is looking forward to benefiting from PAG’s “wealth of experience and international connections”. 

A Craveable spokesperson told Food & Drink Business they could not confirm the rumoured $500 million price tag for the sale.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.