Health food company Select Harvests will engage in the growing wholefoods space with the addition of a new brand.
Select Harvests, which already owns Lucky, Sunsol and Soland, has taken on the NuVitality brand in a bid to offer 'simple, quality wholefoods' which cater to the needs of Millennials and others seeking natural and minimally processed foods.
Select Harvests' health food category and business manager Wayne McIndoe says there's been strong demand for grains and seeds, as well as gluten-free and ‘better for you’ snacks.
“NuVitality simplifies the product offering by regularly launching on-trend products,” he said.
The NuVitality range comprises more than 50 health food options across multiple categories including nuts, seeds, grains, and superfoods such as goji berries, quinoa and teff.
