Anchor New Zealand has released a Greek Yoghurt with refreshed packaging that promotes its "real, natural fruit flavour".
The yoghurt is thick and creamy, with a fruity layer of either strawberry, passionfruit or pear. It contains over 10g of protein per serve and is low in fat. It has no artificial colours or flavours, and comes in a 180g 'pottle', 450g tub or 950g tub.
There is also a range of Natural Unsweetened tubs which can be used for cooking, baking, breakfast, snacks and smoothies.
Fonterra's Anchor brand has been prominent in New Zealand since 1886 and is also popular in the UK, parts of Asia and the Middle East. Anchor claims it has achieved 100 per cent consumer awareness in Sri Lanka.
It is a relative newcomer to the Australian market, but its yoghurt, cheese, butter and milk are currently available in Australia.
Dow Design was commissioned to promote the quality of Anchor's Greek-style yoghurt and create a fresh new look for the brand.
Real, natural fruit flavour is promoted on-pack, as well as the thick creaminess of true Greek-style yoghurt. Dow's design team took milky white and added bright artistic watercolours for real fruit rather than "clichéd fruity montages".
