Forbidden Foods has entered into an exclusive landmark agreement with AusCom International to distribute its infant and toddler, health and nutrition brand Funch in Vietnam.
AusCom, which specialises in sourcing and supplying the highest quality Australian products to customers around the world, have already secured the first purchase order of Funch, which has been shipped to Vietnam, confirming the growing consumer demand for nutritious and natural baby food in the region.
“Vietnam has a population of over 97 million people and a fast-growing middle-class with a desire to feed their families healthy and nutritious food, making it a large and attractive market for Funch,” explains Jarrod Milani, co-founder and CEO of Forbidden Foods.
“Being 100 per cent Australian made, the Funch baby foods range perfectly services this need and offers a modern brand for parents to connect with.
“Our distribution agreement with AusCom in Vietnam further extends our strategy of working with specialists in Asian markets to drive brand awareness and export growth of our products throughout Asia.
“We plan to continue to extend our presence in Asia through our partnership model and tap into the Asian consumers desire for quality, health and functional food products.”
A second purchase order has since been placed, and the agreement targets minimum sales of $3.15 million over its initial three-year term.
