Freedom Foods Group says it will change its name to noumi following a shareholder vote at its AGM on 18 November.
Noumi (pronounced “noo-me”) will replace its existing corporate identity, which it sold to The Arnott’s Group earlier this year. Arnott’s new Good Food People division absorbed the Freedom Food brand and range of snacks and cereals and last week had the first brand and recipe refresh with Messy Monkeys last week.
Freedom Foods Group CEO Michael Perich said the new name will bring the company’s plant-based beverages and nutritional products under the one identity.
“We believe the new name represents a fresh start for the company… noumi provides us with a strong platform to deliver sustained growth and achieve our goals for all our brands.
