More than one in ten Australians think bacon is a super food, and 3 in 10 say they need chocolate every day according to The Good Food Karma Index from Freedom Foods.
The Good Food Karma Index aims to provide a barometer of the relationship consumers have with food, based on their behaviour and attitudes, across the different genders, professions, generational groups and geographic locations.
According to the Index, for instance, people from New South Wales are four times more likely than Queenslanders to do something illegal for cake, while Western Australians fork out the most for health juices and drinks.
Tasmania has the highest Good Food Karma score of 75, compared to the Aussie average of 71, and men scored higher than women with scores of 73 and 70 respectively.
The Good Food Karma Index is based on a panel of 2,043 Australians, 110,000 social media mentions and secondary data from the Australian Bureau of Statistics and other retail and consumption sources.
Freedom Foods said it is on a mission to improve the Good Food Karma of Australia: helping everyone eat better to feel better.
To launch the cause, they created goodfoodkarmaindex.com.au where consumers can go to see how they compare against the rest of Australia.
McCrindle Research, nutritionist Dr. Joanna McMillan, radio personality Maz Compton and social intelligence company Lexer collaborated on the project.
More than one in ten Australians think bacon is a super food, according to The Good Food Karma Index.
