Digital freight and logistics platform, Ofload, has appointed former Woolworths innovation director, Dean Newman, as its new chief operating officer.
Newman has over 30 years of experience in supply chain transformation, operational leadership, and digital enablement, most recently acting as director of Primary ConnectX and innovation at Woolworths Group (Primary Connect), leading one of Australia’s largest retail supply chain networks.
Primary Connect+ serves over 1100 external customers and generates hundreds of millions in annual revenue for the Woolworths Group.
In his time at Woolworths, Newman led the design and launch of a national award-winning digital trading platform, and drove large-scale commercial and digital transformation initiatives that improved operational agility and customer outcomes across a high-volume logistics environment.
“Ofload is reshaping the future of freight; combining technology, sustainability and commercial agility in a way few others have,” said Newman.
“I’m excited to join at such a pivotal time and help drive the next phase of growth, as we scale nationally to deliver smarter, faster, and more sustainable freight outcomes for the businesses and carriers who rely on us.”
Ofload stated the appointment reinforces the company’s credibility as the technology-led disruptor in freight logistics, and underpins the company’s readiness to scale with enterprise-grade operational leadership.
Founder and CEO, Geoffroy Henry, said: “Dean’s appointment marks a significant milestone in Ofload’s journey.”
“He brings unmatched industry insight, deep operational experience, and a proven track record in both digital transformation and execution. Dean’s leadership will be instrumental to our continued growth and development,” said Henry.
