Forbidden Foods has signed an exclusive deal with Winhealth Pharma to distribute its infant brand FUNCH on ecommerce platform Kaola and largest online retailer JD.com.
Winhealth Pharma is headquartered in Hangzhou and Hong Kong with a China-focused portfolio. It has placed an initial order of more than $90,000 for the Funch range of baby foods.
The exclusive agreement targets minimum sales of $3.2 million over an initial two-year term, with Winhealth Pharma selling the Funch range on Kaola and JD.com
After that, Forbidden Foods' Funch range will be on four ecommerce platforms all four e-commerce platforms that capture 62.2% of the cross-border e-commerce sales in China: Kaola, JD.com, T-mall Global, and Little Red Book.
Forbidden Foods co-founder and COO Jarrod Milani said Winhealth had mapped a clear path for reaching the sales targets and had a strong track record working with health and pharmaceuticals in Asian markets.
“Growth in China forms a key part of Forbidden Food’s overall strategy, and while there are some current macro challenges, the current and longer-term commercial opportunities for our business remain compelling,” Milani said.
