Fonterra Co-operative Group has made permanent a shift to a market-led leadership structure, naming three senior executives as the dairy co-operative sharpens its B2B focus following the completion of its Mainland Group divestment.
The structure, which follows interim appointments made in April, moves Fonterra away from a channel-led model. It puts a single point of sales accountability in each market for both the Ingredients and Foodservice businesses, supported by a global growth and strategy team.
Fonterra CEO, Richard Allen, said the co-operative was evolving from a channel-led to a market-led structure to accelerate strategic delivery and value growth.
“Our channel-led approach has served us well in establishing momentum in our B2B focused strategy, and the time is right to now make this market-led shift.
“With the divestment of Mainland Group complete, this structure will deliver our next era of customer-led growth and innovation across our global Ingredients and Foodservice channels,” Allen said.
The new appointments are:
- Teh-han Chow, CEO Greater China, leading Fonterra’s Ingredients and Foodservice businesses across Greater China.
- Gaby Amade, president Global Markets, leading the Ingredients and Foodservice businesses across Oceania, the Americas, Southeast Asia, Japan, the Middle East and Europe.
- Elisa Giusti, chief Growth and Strategy officer, responsible for integrated market, product and group strategies, portfolio optimisation, innovation and global new business development.
Giusti’s appointment takes effect from 15 June, with the remainder of the structure effective from 3 August.
The restructure caps a strategic pivot that began when Fonterra moved to become a pure-play global B2B dairy provider. The co-operative completed the $3.69 billion (NZ$4.22 billion) sale of its Mainland Group consumer business to Lactalis in March and is returning $3.2 billion to farmer shareholders.
