• Endeavour Group CEO and MD, Jayne Hrdlicka, and executive chair, Ari Mervis. (Image supplied)
    Endeavour Group CEO and MD, Jayne Hrdlicka, and executive chair, Ari Mervis. (Image supplied)
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Endeavour Group reported a 3.1 per cent fall in retail sales in 3Q25 compared to the same time last year (pcp) to $2.33 billion, citing subdued trade and supply chain disruptions from the December strikes at Woolworths warehouses still having an impact.

Executive chair, Ari Mervis, said there were “a number of activities” scheduled in the fourth quarter, with three new stores and 14 renewals planned across Dan Murphy’s and BWS.

“Our priorities for the remained of FY25 are to drive sales momentum in our Retail business through price and value leadership,” Mervis said.

Endeavour’s share price has fallen more than 20 per cent in the last 12 months.

New CEO for the new year

Jayne Hrdlicka has been appointed managing director and CEO for Endeavour Group, starting from 1 January 2026. She will work closely with the board and executive chair, Ari Mervis, leading up to her official start date.

Hrdlicka has history with the group, having worked with Woolworths on its early liquor strategy and then on its board from 2010 to 2016 when Endeavour’s liquor brands and the ALH Hotel Group were part of the business.

“Endeavour Group is an extraordinary company with an unmatched portfolio of brands and assets in its core categories. It has much to play for. I look forward to working with the 30,000+ team members and together, continuing to deliver for millions of valued customers as we look to grow the company and unlock value for all of our shareholders,” Hrdlicka said.

Most recently she was CEO and MD of Virgin Australia, leading the airline out of administration and into profitability for the first time in more than a decade. At the time of her departure, Virgin reported and EBIT margin of 14.4 per cent for 1H25, a record for the business.

Prior to that she was CEO and MD of The a2 Milk Company and group CEO of Jetstar.

Mervis said Hrdlicka had a proven track record leading consumer-facing businesses to success.

“She has led many complex organisations and delivered significant shareholder value by capturing the true potential of a company’s brands and assets. Jayne brings many strengths to the role including a history of using deep consumer insights to define successful strategy formulation and execution and extensive business transformation experience,” Mervis said.

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