Endeavour Group has reported a steady improvement in retail sales momentum through the first quarter of FY26, with growth returning in September and continuing into October, despite a subdued consumer environment.
While total retails sale for Dan Murphy’s, BWS, and other speciality outlets hit $2.5 billion, it was down 1.4 per cent year-on-year. Endeavour said the result reflected a slow start to the financial year, but sales momentum was improving, with both major outlets returning to growth in September.
Online sales were a positive note, climbing 20.9 per cent to 10.2 per cent of total retail sales. Stronger promotional activity, sharper delivery fees, and surging demand for convenience were key drivers. Dan Murphy’s reported 76 per cent of online orders were pick-up transactions.
Endeavour CEO Kate Beattie said the group’s focus on price leadership and value was key to stabilising retail performance.
“Our retail sales trajectory improved over the quarter, with positive sales growth in September. Targeted promotions during the school holidays and footy finals delivered strong results, supported by our everyday low pricing and Dan Murphy’s lowest liquor price guarantee,” Beattie said.
Beattie said the second quarter would be a pivotal period as the group capitalises on marquee events including the Spring Racing Carnival, Australian Open, The Ashes, and Christmas trading.
“We’re focused on strengthening our market-leading position in value, range, service and convenience as customers come together to socialise and celebrate,” she said.
Endeavour noted that promotional intensity across the retail liquor market remains high but expects the momentum seen in September and October to carry through into the festive season.
