Ready-to-drink cocktail company, Curatif, has opened expressions of interest for its upcoming crowd-sourced funding raise through OnMarket. Since its 2019 launch, Curatif has become one of the most awarded premium RTD cocktail brands, and is gearing up for international and on-premise expansion.
Curatif burst onto the scene in 2019, collaborating with well known Australian distilleries to create premium canned cocktail experiences, with Four Pillars Gin in its negroni, and Archie Rose Distilling Co. appearing in the espresso martini.
According to the IWSR, Australia is the third-largest RTD market in the world. It is also the fastest growing category in the country’s licensed sector – with NielsenIQ research showing they generated $2.5 billion of spending in Australia’s on-premise in 2025, up 12 per cent year-on-year and 35 per cent since 2023.
Made in-house in Port Melbourne, Curatif’s cocktails have attracted international acclaim, with the company winning World’s Best RTD Producer at IWSC four years running. The company is also backed by a consortium of investors, securing $2.5 million in seed funding in 2021 to support its rapid manufacturing expansion, team growth in Victoria, and digital brand presence.
Now, Curatif is gearing up to launch overseas, with a fulfilment partner already in place to take its online model into the UK.
Curatif managing director, Matt Sanger, said while the total alcohol beverage market flattened, Curatif cocktails were being poured in Qantas cabins, across stadiums, in over a 100 cinemas, and through major hotel groups.
“Partnering with some of the world’s best spirit and liqueur brands, making the world's best cocktails without the bar or the bartender,” said Sanger.
“We’ve cracked the code on what it takes to make an RTD or a canned cocktail taste as good, or better than one that's been made fresh in the bar, and now we're cracking open cocktails on tap. Today, venue operators are looking for ways to make their venues more profitable and more productive – and that's where our tap cocktail solutions come in.
“With new markets and national customers coming online, we need to scale production. We couldn’t be more excited to let you know that we’re launching into the UK next month, and with foundational and principal investors from brands like Ripcurl, Quicksilver, and Endotas Spas already on board, now's your chance to join them.
“This is an exciting once in a lifetime opportunity to join us as a shareholder in the world's best RTD cocktail company,” he said.
Expressions of interest are now open at onmarket.com.au.
