Craig Mostyn Group (CMG) has appointed agribusiness executive Wayne Crofts to the role of CEO, taking on leadership of the recently expanded Group from October.
CMG executive chair Neil Kearney said Crofts was a values-based leader who was agile and quick to understand business drivers and key decision points.
Crofts has more than 25 years of commercial and industry experience, spanning the retail, convenience, agribusiness and industrial sectors, both domestically and internationally, with expertise in developing high performing teams, commercial management, and strategic planning and execution.
Kearney said, “Wayne has significant experience in delivering sustainable growth in differing market conditions, from mature high share businesses to transitional change and turnaround.
“He has his own sustainable beef and lamb farming operation in Lower Chittering, which means he truly understands the cycle of paddock to plate and the challenges and opportunities within.”
Crofts is currently CEO of Brindle Group, which owns and operates The Good Grocer Supermarkets and Rottnest retail businesses in Western Australia.
Previously, Croft also worked for Wesfarmers Group, in leadership roles across industrial and retail businesses (including the turnaround of retail giant Coles), and CEO of Heritage Seeds (now trading as Barenbrug Australia) where he led strategic growth across one of the largest seed companies in Australia.
“Wayne’s appointment comes at an exciting time for Craig Mostyn Group following our recent merger with V&V Walsh and in the lead up to our 100th year anniversary next year.
“He is well placed to lead the company, bringing to life our vision for a strong food and protein business with a desire to grow jobs and exports for Western Australia,” Kearney said.
