Wide Open Agriculture continues to expand the adoption of its lupin protein, Buntine Protein, with two consumer products containing the protein launched into the retail market.
It’s the third application of the protein so far, and while the initial volumes are not material to WOA’s overall revenue, CEO Matthew Skinner said it validates the company’s commercial strategy and the functional properties of its lupin protein ingredients.
“We are immensely proud to witness the debut of Buntine Protein in the consumer market, it’s a great result from our team’s dedication and the innovative spirit of Wide Open Agriculture,” Skinner said.
West Australian vegan food manufacturer, Noshing, used the ingredient in its new Chonk Cookies brand, a range of biscuits that are gluten-free, dairy-free, egg-free, and soy-free.
Italian coffee alternative, Superitalia, is using the company’s Prolupin islote LP90 in its Instant Superfood Cappuccino. The coffee substitutes market is worth US$13 billion, with Superitalia available through Amazon.
“These are not just product launches; they are a great leap forward in our mission to deliver sustainable and health-focused food solutions to the global market. We are excited to see how these products will resonate with consumers and pave the way for further innovations.
“The launch of these products demonstrates the functional and commercial viability of lupin protein,” he said.
Last year, WOA acquired European lupin producer, Prolupin, and established WOA Germany with UK firm, Ingå Group, investing €500,000 and taking a 15 per cent stake in the company.
In March, the company signed a binding conditional MoU to sell its retail brand, Dirty Clean Food, to the then CEO, Jay Albany’s, holding company DCF Global for $1.5 million.
WOA has distribution partners in the US, APAC, the Middle East, and Singapore. It is supplying Monde Nissin with its protein concentrate for NPD, and is negotiating a non-binding MoU with Saputo Dairy Australia to use its site to produce commercial quantities of Buntine Protein.
