Byron Bay Cookies has launched a campaign which involves the production of a short film championing "the essence of Byron".
The film is titled ‘A taste of Byron in every bite' and forms a creative part of the company's first campaign.
Marketing manager Emilie Emond said the campaign is "a milestone" for the brand, as the team seeks to capture the beauty of Byron Bay.
Starring local talent and Instagram powerweights Olive Cooke (@olivecooke) and Lisa Danielle (@lisadanielle_), the film follows two friends as they explore some of Byron’s most iconic locations, stopping at the local markets and pausing to enjoy a coffee and a cookie or two.
The ‘Taste of Byron’ campaign launched this week, coincides with Byron Bay Cookies’ partnership with Openair Cinemas, where the film (below) will make its debut.
