Coles has donated $1.4 million boost to national food rescue charity, SecondBite, to help feed Australians in need, from the 2024 round of its Winter Appeal.
The funds raised by Coles, together with its customers and suppliers, will enable SecondBite, which recently merged with community relief organisation FareShare, to provide the equivalent of 7.4 million meals to around 1000 local community partners across Australia – including schools, neighbourhood centres, soup kitchens and youth services.
SecondBite CEO, Daniel Moorfield, said funds raised will help many Aussies doing it tough this winter.
“Even in challenging times, Coles shoppers have shown remarkable generosity, reflecting the strong spirit of support within our community,” he said.
“This appeal will help us rescue and distribute essential food to those in need, and we’re deeply appreciative of Coles and its customers for their continued dedication. Together, we’re working towards a future where everyone has access to regular nutritious meals.”
Funds for this year’s winter appeal were raised through the sales of $2 donation cards at Coles supermarkets, and customer donations at Vintage Cellars, Liquorland and First Choice Liquor Market stores.
Brands including Chobani, Mount Franklin (Coca-Cola Europacific Partners Australia), Nando’s and the Natural Chip Co. also donated a portion of sales from selected products sold in all Coles supermarkets and on Coles online to SecondBite during the appeal.
Coles Group corporate and Indigenous affairs general manager, Sally Fielke, thanked customers, team members and suppliers for their support.
“Coles is incredibly grateful for the generous support of our customers and suppliers who supported the SecondBite Winter Appeal this year, as well as our team members who went over and above to raise extra funds through initiatives like cake stalls, dress up days and sausage sizzles,” she said.
“The funds raised will help thousands of Australians in need through the incredible work of SecondBite and their community partners who are at the forefront of food relief in local communities across the country.”
Coles has helped SecondBite provide the equivalent of more than 250 million meals to people in need since 2011 through the donation of unsold, edible food from its supermarkets and distribution centres.
