French-born baker Laurent Boillon has signed a 10-year contract with Coles to make a range of artisan-style sourdough loaves for its stores.
Boillon uses traditional French recipes in his new Melbourne factory, which can produce 150,000 preservative-free loaves a day.
Coles says the demand for gourmet bread is on the rise and the partnership makes it more accessible for consumers.
The first loaves to be sold will include Coles Finest Sourdough Pane di Casa with Toasted Sesame, Finest Sourdough Vienna, and the classic Finest Sourdough Baguette.
Each loaf takes 30 hours to create, according to Boillon, who has been a long-time stalwart in Melbourne’s baking scene.
He sources all his flour from Laucke Flour Mills near Bendigo, Victoria.
