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As the market for premium soft drinks swells, Unilever has released Lipton Ice Tea Virgin Cocktails, a range of limited-edition classic cocktails made with green or black tea.

The range comprises Pina Colada with black tea, pineapple and coconut; Mojito with green tea, lime and mint; and Daiquiri with black tea, strawberry and dragonfruit. The drinks contain no preservatives, artificial colours and less sugar than most regular soft drink varieties.

“We think the new Lipton Ice Tea Virgin Cocktails are a great addition to our already much-loved ice tea range,” said Sarah Ryan, marketing manager for Unilever. “We wanted to provide fans with new flavours that bring about that special, carefree holiday feeling no matter where they are – whether at home, out and about or at a pool party with friends. This new range is a great and refreshing alternative for the summer season,”

Lipton Ice Tea Virgin Cocktails are available in 325ml glass and 1.25l PET across Australia.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.