Coca-Cola ranks first overall in Australia's beverage Consideration ranking, with 43.2% of Australian adults saying they would consider purchasing the brand, leading among Gen Z, Millennials and Gen X, and peaking at 53.1% among Millennials.
Pepsi follows in second place overall (29.5%), also skewing younger (35.8%) among Gen Z and among Millennials (37.4%), against among Gen X (27.2%) and among Baby Boomers+ (19.9%).
Not every brand skewed young though, with several showing the opposite pattern, gaining Consideration with age.
Schweppes, third overall at 28.1%, scores just 22.1% among Gen Z but rises to 30.9% among Gen X and 32.5% among Baby Boomers+, making it the top brand among Australia's oldest consumers.
Bundaberg, sixth overall at 22.6%, climbs from 15.9% among Gen Z to 29.0% among Baby Boomers+, while Moccona nearly triples, from 8.9% to 25.2% over the same span.
Nescafe, fourth overall at 28.1%, stands out for consistency instead, holding steady between 25.6% and 29.8% across all four generations – a contrast to Moccona that shows how brands within the same broad drink category can carry very different generational profiles.
Lipton rounds out the overall top five at 24.6%, ahead of Bundaberg (22.6%), Sprite (22.3%), Moccona (17.8%), Solo (16.0%) and Red Bull (14.9%), which completes the Top 10.
The data shows Red Bull posting the steepest generational drop-off of any brand in Australia's Top 10 most-considered beverages. The energy drink is considered by 26.8% of Gen Z and 24.8% of Millennials, but that falls to just 2.3% of Baby Boomers+, an eleven-fold decline that makes it, by some distance, the most youth-dependent brand in the ranking.
Sprite shows a similar, if less extreme, pattern, with 33.4% Consideration among Gen Z and 28.5% among Millennials falling to 20.6% among Gen X and 11% among Baby Boomers+.
Together, the two patterns show a beverage market where age is reshaping brand appeal in both directions, some brands gaining relevance as consumers get older, others losing it almost entirely.
Consideration is not a measure of consumption or market share. It identifies the brands Australians would include in their purchase shortlist, offering a read on the competitive set consumers have in mind before they buy.
The statistics draw on YouGov BrandIndex data collected from 1 August 2025 to 31 July 2026. These rankings focus on non-alcoholic beverages.
