Coca-Cola's new Pool Boy TVC celebrates diversity

Australian audiences are among the first to see a new Coca-Cola ‘Pool Boy’ TV commercial with a gay twist.

On a hot summer day, a brother and sister compete to win the affection of the family ‘pool boy’ with each racing to be the first to offer him an icy-cold Coca-Cola. Their mum, however, manages to thwart their efforts.

The ad, which began airing yesterday, has already had almost four million views on YouTube since in launched in the US last month.

“As a brand we are constantly looking for ways to keep our work fresh, exciting and engaging to our consumers. We do this by tapping into everyday moments and telling universal stories that connect with our consumers around the world,” Coca-Cola South Pacific marketing director Lisa Winn said.

“We are thrilled to launch ‘Pool Boy’ in Australia, which tells a great story with Coca-Cola at the centre. We are confident ‘Pool Boy’ will resonate well with Australians, building on the success it has had since its launch in other markets.”