Beverage bottler Coca-Cola Amatil is looking to new products like its soon to be launched Coca-Cola Life to boost its fortunes as it posts its lowest profit in several years.
The company has reported underlying profit of $375.5 million for the year to December, down 25.3 per cent, on the back of falling soft drink volumes, but it says the profit slide is now over.
The company is looking to more health-oriented product lines, such as Coca-Cola Life, the first new Coke product to be launched in Australia in seven years, to help restore growth.
Coca-Cola Life is a 35 per cent less sugar and 35 per cent kilojoule reduced formulation that uses a combination of sugar and stevia.
According to CCA, the launch will be supported with multimillion dollar marketing campaign focusing on Coca-Cola Life's premium credentials and smaller pack formats.
Last year, CCA said that Coca-Cola Life, which is already on sale in other markets, would be launched in Australia in April.
According to CCA, international experience shows the product provides a significant halo effect on the total trademark.
