Coca-Cola Amatil’s alcohol and coffee business has introduced a Kids@Work program to better connect employees' kids to their parents' workplace.
The program, which ran over the three days leading up to Australia Day, will operate during designated weeks throughout the year.
Sally Byrne, the company's Alcohol & Coffee business marketing director, came up with the idea.
“It’s more than simple child-minding. It’s a way for children to connect to that mysterious place their mum or dad disappears to so much,” she said.
“We give them a million things to do and games to play, but they also learn about mum or dad’s work. We’ve had 100 per cent positive feedback from children and parents so far.”
The program also delivers practical support for team members with families, many of whom struggle to find childcare during the school holidays.
Byrne said Kids@Work brought a “different spirit and vibe” to the business
“Children befriend other kids and get to know other ‘big’ people their parents work with.
“And it’s not all play. One child’s dream came true when she had the opportunity to present her drink innovation idea on powerpoint to our leadership team. The nine-year-old girl did an exceptional job – the idea might even get up.”
Coca-Cola Amatil says the initiative is part of its commitment to a flexible and family-friendly culture, and the company says it's now considering rolling it out across the broader business.
