Cleaver’s Organic Meat is celebrating a number of recent industry accolades, including Silver at the Sydney Royal Fine Food Show, and supplier recognition at the 2023 Meat Standards Australia (MSA) Excellence awards.
At the Sydney Royal Fine Food Show, Cleaver’s Certified Organic Grass Fed and Free Range Beef won Silver in its category, the company’s first foray into the competition.
The MSA Excellence awards recognised suppliers to the Cleaver’s Organic brand as ‘consistently delivering beef of superior eating quality’, based on compliance rates and index performance under the MSA program.
The results were based on more than 1.7 million taste tests judging tenderness, juiciness, flavour and overall liking by more than 250,000 consumers.
Parent company Hewitt director of livestock Peter Gall said, “The quality of our certified organic grass fed beef can't be overstated. To deliver such quality produce is a process years in the making.”
Cleaver’s Organic suppliers made up 12 of the top 16 large category suppliers at this year’s MSA Excellence awards, achieving 96 per cent compliance rate to MSA grading, with 91 per cent of their cattle achieving over 52+ MSA Index score. Cleaver’s Organic suppliers consistently rate in the top 10 for MSA results.
Hewitt GM Livestock Ben Bateup said the Cleaver’s business has been guided by a simple philosophy: Treat animals well, treat people well, and treat the land well.
“To achieve such a strong result in a grading outcome-based assessment with this scale is an amazing achievement. It really shows what we've always known - that grass fed and finished high claims Australian raised organic beef is top eating quality,” said Bateup.
Cleaver’s Organic products are currently sold through Woolworths, Coles, and select independents.
