Chobani says 100 per cent of profits from its Fruit for Good product will be donated to Foodbank Australia, with many of its supply chain partners getting onboard.
Building on their existing approach of in-kind donation, the team at Chobani were able to leverage their relationships with supply chain partners, encouraging them to follow Chobani’s lead to donate their profits, maximising the donation per unit whilst assisting the charity to continue their vital work to help those in need.
Some of Chobani’s suppliers and partners who have supported the project include:
- Woolworths;
- MPD/ADFC Milk;
- Visy;
- The Van Dyke Press;
- PakPot; and
- Match & Wood.
Chobani Australia’s head of Supply Chain Hamish McMicking said Fruit for Good demonstrated the collective influence that businesses can have to strengthen communities and livelihoods.
“We knew we were onto something special when suppliers and partners right along our supply chain wanted to jump on board and support this collaboration with Foodbank Victoria. Not only is this a testament to our long-standing, robust supplier relationships, but also the willingness of the business community to reduce the prevalence of food insecurity in Australia,” McMicking said.
MPD Dairy Products commercial director Campbell King paid credit to Chobani’s approach to social impact.
“When Chobani approached us with this unique approach to donation, we were eager to help. We have all got a role to play in giving back to our communities, and Fruit for Good presented the opportunity to donate the profits directly to people in need,” said King.
Woolworths Chilled Category Manager James Macmahon said giving back to communities across Australia was one of their top priorities.
“We’ve partnered with Foodbank Australia for many years and now in partnership with Chobani, we look forward to supporting their mission of equipping front-line charities with food relief for millions of Australians,” said Macmahon.
Chobani is a long-term partner of Foodbank Victoria, donating fresh product weekly to support the charity’s food security efforts. Since 2012, Chobani has donated the equivalent of over one million meals to the organisation.
