Coca-Cola Europacific Partners (CCEP) has appointed Orlando Rodriguez to managing director CCEP Australia, with Peter West continuing as regional managing director for the Australia, Pacific and Indonesia (API) Business Unit.
Rodriguez was vice president, Customer Service & Supply Chain for Australia, New Zealand & the Pacific before officially starting as MD Australia on 1 May.
West said, “Orlando has built a strong reputation across the FMCG and retail industry in both Australia and NZ. He’s achieved a huge amount since joining the CCEP business back in 2019, and we’ve already seen how he delivers excellent results for his people, our customers, partners, and the business. I am delighted that he will be stepping into the MD Australia role and know he will continue to drive the business forward.”
Rodriguez joined CCEP in 2019, and previously held senior roles at large retailers in Australia and New Zealand.
“I am very honoured to have the opportunity to lead CCEP in Australia. First and foremost, it’s a business with incredible people who collectively have created one of Australia’s best places to work. We have a leading beverage portfolio, an unrivalled distribution network, and exciting growth opportunities ahead,” he said.
Rodriguez will be responsible for the day-to-day operations of the Australian business while West will focus on the strategic agenda for the region, working with the local Country MDs that report to him – Australia, New Zealand, Indonesia, and PNG.
