Rising packaging and raw material costs are behind a move to reduce the weight of Cadbury family blocks by ten per cent, according to Cadbury brand owner, Mondelez International.
The Cadbury family blocks range will be reduced from 220g and 210g down to 200g.
“There is no change to the taste or quality that people love,” Cadbury spokesman Coran Lill told Food & Drink Business.
“There will be no change to the price Cadbury recommends to its retailers.”
According to Lill, the change was a direct result of “manufacturing cost increases that Cadbury can no longer absorb”.
“We had to make a choice - increase the price we recommend to our retailers or change the size a little. We wanted to maintain the taste and quality while keeping Cadbury family blocks affordable as we know how important it is to people to maintain their shopping budget.
“We’re being up-front about the change with people on social media and our website and letting them know what’s happening before the blocks hit supermarket shelves,” Lill said.
“We know that people will not be happy about getting less chocolate, but we are maintaining what is most important - the taste and quality hasn’t changed."
The decision coincides with a spate of confectionery company collapses. In recent weeks, Victorian companies, Betta Foods and Hillier's went into voluntary administration, and last week Newcastle company, Metford Confectionery, went into receivership.
