• Many consumers are willing to pay more for premium ice cream products.
    Many consumers are willing to pay more for premium ice cream products.
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Bulla Dairy Foods has introduced its own Baileys cream and custard in time for Christmas.

The launch follows the introduction of Bulla's Baileys-flavoured ice cream range in August.

The new cream and custard products, which can be used with the Christmas pavlova and a range of other desserts, will be released for only four weeks from 1 December.

They are available in Original Custard (500ml tubs, RRP $4.99) and Baileys Original Cream (200ml tubs, RRP $2.99).

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