Bulla and Coles have teamed up for the Three Million Meals campaign, raising funds for SecondBite with the aim of providing the equivalent of three million meals. From 27 September to 24 October, Bulla and Coles will donate 20 cents to SecondBite for every Bulla product sold at Coles supermarkets.
Bulla CEO Allan Hood said the donations would be inclusive of all Bulla products at Coles.
“Our first campaign raised more than $320,000 and this year we are aiming to double the contribution now that the 20c donation per purchase is applicable across the entire Bulla portfolio including cream, ice-cream, cottage cheese and yoghurt.
“Our aim is to raise even more money for SecondBite to help support its purpose of rescuing and redistributing good food to those in need across Australia,” said Hood.
To help promote the campaign, Bulla and Coles have enlisted ex-Masterchef contestant and SecondBite and Coles ambassador Courtney Roulston, and celebrity chef Tobie Puttock.
“I have seen firsthand the positive impact that SecondBite has made in communities across Australia, particularly for Aussies doing it tough. When I was asked to come on board the Three Million Meals campaign and raise awareness on behalf of Coles, of course I said yes,” said Roulston.
Incoming SecondBite CEO Daniel Moorfield will begin his position as CEO as the Three Million Meals campaign begins.
“The start of my new position as CEO of SecondBite could not be more timely. Being able to announce this campaign for the second year running with Bulla and Coles is fantastic. We will be able to make real, tangible impacts to the lives of the clients that utilise our services with these campaign funds,” said Moorfield.
