Bubs Australia has successfully relaunched its infant formula products in Vietnam, with products now back on shelves and sales resuming in this strategically important growth market.
The relaunch restores Bubs' presence in Vietnam following the completion of required packaging updates to meet local labelling requirements.
Vietnam remains an important market within Bubs' Rest of World segment, and the return of products to shelves restores the company's ability to participate in growth opportunities in the market.
The relaunch follows the completion of a packaging refresh to satisfy Vietnam's labelling requirements, allowing Bubs’ products to return to shelves and resume distribution through its exclusive local partner, HC Pharma.
To mark the occasion, Bubs hosted its New Trends in Nutrition scientific conference in Hanoi, bringing together healthcare professionals, nutrition experts and industry partners to discuss emerging developments in infant and child nutrition, including the role of goat milk nutrition.
Chris Lotsaris, general manager – Australia and Rest of World at Bubs, said the relaunch represented an important milestone for the company and reflected Bubs' long-term commitment to the Vietnamese market.
“Vietnam is an important market for Bubs and we are delighted to be back on shelves. The successful completion of the regulatory requirements and our return to market mark the beginning of an exciting new chapter for Bubs in Vietnam,” Lotsaris said.
“Our relaunch event reflected the values that underpin the Bubs brand, with a focus on science, quality and meaningful engagement. We look forward to working closely with HC Pharma to continue growing our presence in the market and delivering premium, Australian-made nutrition products to Vietnamese families.”
Bubs remains committed to supporting healthcare professionals and parents through evidence-based nutrition education and high-quality products that meet the evolving needs of modern families.
