Listed organic goat milk powder and products maker Bubs Australia has entered into an agreement with a major Chinese e-commerce operator to supply its entire product range.
The supply agrement with JD.com Worldwide covers the company's range of infant formula, baby food and cereals as well as its CapriLac goat milk powder, which Bubs now owns following its acquisition of NuLac Foods at the end of last year.
“Product quality and provenance are critical factors in serving the Chinese market, where goat milk based products continue to experience strong growth,” Bubs Australia CEO Nicholas Simms said.
JD.com had over 266 million annual active users as of 30 September 2017, according to Bubs, and Simms said JD.com would be opening its first Australian business office in Melbourne this month, “demonstrating the strategic importance of this region and their dedication to accelerating the growth of high quality authentic Australian brands”.
