Brunswick Aces Distillery has welcomed Gurdeep Dhaliwal as director of global sales, as part of the brand's international growth strategy. The distillery's portfolio currently consists of three alcoholic gin and three non-alcoholic sapiir options, available in Australia, New Zealand, North America, and Singapore.
Dhaliwal brings more than 15 years of experience in drinks and FMCG leadership to the role, most recently being director of sales on-rrade premium Europe and India at BRITVIC PLC, growing Britvic’s premium brands across 35 countries, including London Essence and Mathiue Teisseire.
Dhaliwal will be based in the UK focussing on international growth opportunities, building on the success achieved to date in Australasia. His immediate focus will be growing the presence of Brunswick Aces’ unique portfolio of 40 per cent gin and 0 per cent sapiir (gin alternatives) in both on and off trade across Europe.
Brunswick Aces co-founder and CEO, Stephen Lawrence, said Dhaliwal would bring a unique skill set and fresh approach to the brand’s international growth, and be the brand’s first senior hire outside of Australia and New Zealand.
“Given Brunswick Aces unique dual offering within the gin and non-alcoholic markets, Gurdeep’s appointment will allow us to grow rapidly in some key international areas. Having Gurdeep on the ground in the UK will have a positive impact on our presence globally, and allow us to build stronger relationships in the market utilisng his impressive experience.”
“Our existing foundations in Australasia and North America, means that we’re in a strong position to enter the European market in 2023 and 2024, bringing a uniquely Australian offering to the region as a point of difference,” said Lawrence.
The distillery has also hired Giuseppe Lo Piccolo as Victorian off-prem sales manager. Lo Piccolo joins the team from Top Shelf International, where he grew the Grainshaker Vodka and Neds Australian Whisky brands.
CEO, Stephen Lawrence, said “Giuspeppe’s appointment is another crucial new hire for us as we look to solidify our position in Victoria, and across Australia, as one of the country’s leading brands in the gin and non-alcoholic gin spaces.”
