West Australian wine company MadFish has revealed a new label design by artist Kyle Hughes-Odgers as it celebrates its 30th anniversary.
MadFish founder Jeff Burch said Hughes-Odgers has captured the landscape. “Although the landscape here is rough and rather dramatic, the wines that are born from it are surprisingly smooth and refined, yet still possess the beautiful liveliness of the region.
“It is exciting to see how Kyle has captured this unique feel through his designs,” Burch said.
Hughes-Odgers is renowned for his works inspired by nature and use of colourful lines and bold shapes. His artworks for MadFish feature abstract interpretations of the South West region’s landscape in a colour palette that reflects the land and sea.
Burch also announced the winery has a new winemaker, Nic Bowen, and that from the 2021 vintage all its wines will be vegan.
The brand refresh included a reinvigorated website to showcase Burch’s other passion, the WA West Australian coastline and its surf culture.
“It certainly doesn’t pass us by how fortunate we are to call this area of Australia home. Being so close to the South West coastline provides us with ideal conditions to both grow grapes and enjoy the surf,” Burch said.
MadFish was founded by Burch in 1992 and named after Madfish Bay, a place where two opposing tides collide causing schools of fish to jump from the water.
MadFish has a large range of varietals available in liquor stores across the country from RRP $18.
