UK-based coffee company Bird & Wild is pushing the ethical boundaries with its organic coffee products which have been certified Bird Friendly.
Bird Friendly coffees are grown in a way that protects important migratory bird habitats in equatorial coffee growing regions, according to the company.
The company has also adopted Econic packaging developed by New Zealand converter, Convex Plastics, to further enhance its environmental credentials.
The pack is a triplex laminate of reverse printed clear NatureFlex, High-Barrier Metallised NatureFlex and a starch-based biopolymer which locks in flavour.
NatureFlex films begin life as a natural product, wood, which is sourced from managed plantations operating on good forestry principals, and are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging.
“The NatureFlex films have allowed us to develop high barrier compostable packaging that provides the same level of functionality as traditional fossil fuel-based films,” Convex Plastics managing director, Owen Embling says.
“Econic packaging is ideal for a wide range of dry foods, including coffee, cereals and snack bars," he says.
According to Emma Broomhead and Ben Roberts who run the company, Econic packaging “is an ideal fit with our brand and the packaging is helping us expand our UK distribution into health food stores, delicatessens and farm stores whose owners and customers are increasingly demanding more eco-friendly options”.
